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Michael French

Michael French

Editor-in-Chief, Intent Media

The nuts and bolts of the IP conundrum

Oct 23rd 2009

Retailers refusing to stock riskier new releases in favour of old-reliable IPs and high-margin second-hand stock might seem like a fairly cut-and-dry issue. Whether in fashion, food or video games, the High Street isn’t just a route to market, it’s a way to gauge customer response. Shops offer a barometer on what consumers want.

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1

Call Of Duty: Modern Warfare 2

Microsoft Xbox 360

Activision Blizzard

2
None
Call Of Duty: Modern Warfare 2
Sony Playstation 3
Activision Blizzard
3
Up
Assassin's Creed 2
Microsoft Xbox 360
Ubisoft
4
Up
Assassin's Creed 2
Sony Playstation 3
Ubisoft
5
Down
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ABOUT US

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

Intent media, Company number 03641099