Konami has teamed up with Topps Trading Cards for a special PES 2018 promotion, which will see limited edition UEFA Champions League Match Attax trading cards for the upcoming 2017-18 tournament appearing in boxed copies of the game.
Starting on September 14th to coincide with the game's launch on PS4, Xbox One, PS3 and Xbox 360, a select number of exclusive cards will be bundled in with physical copies of PES 2018. These will be available for a limited time ahead of the cards' official launch.
Konami is, of course, an official partner of UEFA and has exclusive use of the UEFA Champions League and UEFA Europa League competitions within the PES series. Topps Trading Cards, meanwhile, has now secured the rights to produce cards featuring the 2017-18 teams and players from the competition.
Jonas Lygaard, senior director of brand and business development for Konami commented:We are constantly looking for ways to extend awareness of the PES series to new audiences, and are delighted to be working with a UEFA Champions League partner of the calibre of Topps.
These collectible cards are huge with young football fans and they can be the first to get their hands on them before Topps officially releases their Match Attax range by purchasingPES 2018 at launch.”
Rod Pearson, marketing director for Topps added:PES 2018 will offer the definitive football gaming experience, and we are delighted to link our 2017/18 UEFA Champions League collection with such a strong partner.
"This year's competition will be even more hard-fought and competitive than ever and the agreement between Topps and Konami showcases two very different ways to enjoy the progression of Europe's greatest club sides.”