Margin Makers: Guide to Lime Distribution

MCV Staff 29th September 2015 Business News

Lime certainly has a zest for accessories and peripherals.

The UK distributor boasts a roster of exclusive deals with major manufacturers, including SCUF Gaming, Skullcandy Gaming and Trigger Treadz, to name but three.

The firm has also embraced fast-growing sectors such as the competitive gaming market, offering a number of high-end products aimed at eSports players and followers.

These range from traditionally popular peripherals such as headsets through to more specialised items like energy supplements and controller add-ons – for example, thumbsticks and grips.

Among Lime’s offering is Astro Gaming, which was recently awarded with the Call of Duty licence, allowing it to produce accessories based on Activision’s blockbuster shooter brand, including eSports-friendly headsets.

Chief among these is the Astro Gaming TR range of products, which are the official equipment of Call of Duty: Black Ops III, set for release in early November. These are therefore used by top Call of Duty professional gaming teams like Optic Gaming and Team Envyus.

We are very excited to be a part of the Black Ops III launch with the introduction of our new licensed TR products,” says Walter Duccini, director of international marketing for Astro Gaming.

Astro has supported and been a part of the competitive circuit for Call of Duty for a number of years. We looked at this opportunity as an extremely natural way to further strengthen an existing relationship with the franchise, pro-level players and the core community behind it by introducing a new line of tournament-ready eSports-focused products that are still great for gaming at home.”

You can check out some more of Lime’s range below.

A40 Headset + MixAmp Pro TR Astro Edition

The A40 TR can be transformed from an open-back to a closed-back noise cancelling headset by swapping components like speaker tags, microphone and ear cushions. To suit livestreamers, the MixAmp Pro TR has been re-engineered with all digital components for lag- and interference-free operation.

SRP: 199.99

Manufacturer: Astro Gaming