Nintendo UK veteran James Honeywell was declared the Unsung Hero at this year's MCV Awards.
Honeywell has been at Nintendo for 20 years, and on the night was praised for his superb product knowledge and hard work with the company, including launching the DS and 3DS consoles.
In a video shown before he was presented with the award (below), the likes of Nintendo marketing director Shelly Pearce and sales director Andy Yates praised Honeywell for his contriutions to the company.
Unsung Hero was one of three new prizes at this year's MCV Awards; the other two being Store Manager of the Year and Person of the Year. These were won by Games Centre's Craig Kennedy and Team 17's Debbie Bestwick respectively.
Below is the video that was shown on the night:
Over 71 companies from across the entire games industry competed closely for recognition in 22 different categories.
Three brand new special accolades were also up for grabs, going to outstanding individuals recognised as Unsung Hero, Person of the Year and Store Manager of the Year, as well as three inaugural company award categories: Media Team, Agency Team and Independent Games Publisher.
The partners of this year's event were IGN, Gamescom, Curse, PDP, IGN, Green Man Gaming, Playwire, Respondez, OP, Scanavo, Click Entertainment, A4T and Novobox.
Here is the list of winners in full:
GAMES RETAILER: GAME
INDIE RETAILER: Games Centre
NEW GAMES BRAND: Destiny (Bungie/Activision)
SALES TRIUMPH: Middle-Earth: Shadow of Mordor (WB Games UK)
PERIPHERALS AND ACCESSORIES BRAND: Turtle Beach
BUYING TEAM: GAME Digital
MARKETING TEAM: PlayStation UK
DIGITAL MARKETING TEAM: Electronic Arts
TRADE MARKETING TEAM: PlayStation UK
PR TEAM: WB Games UK
AGENCY TEAM: Indigo Pearl
COMMUNITY TEAM: GAME
DISTRIBUTION TEAM: CentreSoft
EXPORT TEAM: Ubisoft
MEDIA TEAM: Twitch
SALES TEAM: Xbox UK
INDIE GAMES LABEL: 505 Games
GAME CAMPAIGN: Destiny (Bungie/Activision)
GAMES PUBLISHER: WB Games UK
PERSON OF THE YEAR: Debbie Bestwick, Team 17
UNSUNG HERO: James Honeywell, Nintendo UK
STORE MANAGER OF THE YEAR: Craig Kennedy, Games Centre