Entertainment giant Endemol will launch a video games-dedicated YouTube channel this month.
The firm's ‘global premium channel network' Endemol Beyond will launch Legends of Gaming, a UK eSports channel that will be fronted by YouTube star Ali A.
The channel will see up-and-coming and established YouTube personalities battle it out across various games in different genres to become the ‘ultimate gamer'.
But what's more, Endemol has teamed up with Upper Street Events - the team behind The Gadget Show Live – to host a massive new video games event in London next year, which includes an expo designed to attract 40,000 consumers.
Legends of Gaming Live will take place between September 3rd and September 6th 2015 at Alexandra Palace.
Legends of Gaming Live will be an extraordinary show, offering the glitz and glamour of a huge consumer event alongside a dedicated trade and press day and allowing developers and publishers to create enormous excitement in the vital run-up to Christmas,” said Upper Street Events' Katie Ventresca.
We're not launching from a standing start: Endemol's ambitious Legends of Gaming channel will galvanise both casual and hardcore audiences, offering almost 12 months of continual promotion across multiple YouTuber subscription bases ahead of the live event. We've seen the incredible rise of in power and influence of both the YouTubers and their viewers – we'll be bringing both together in a way in which the industry is demanding.
The event will have an unprecedented reach. The halls will be buzzing with fans and gamers. However, our partnership with Endemol will extend Legends of Gaming Live far beyond Alexandra Palace, London or even the UK. As an integrated part of the wider channel, the show will put our YouTubers, attendees and games on a global platform just as the industry enters its busiest period.”
Rival event EGX is expected to move to Birmingham NEC next year.