Pokemon Go sets Tokyo stock record, gobbles up mobile revenue share

Ben Parfitt
Pokemon Go sets Tokyo stock record, gobbles up mobile revenue share

The unexpected scale of the success of Pokemon Go has claimed another record.

Bloomberg reports that last Friday (July 15th), Nintendo became the most traded stock by value (476bn) in a single day in Tokyo stock exchange history. In doing so it beat the likes of Tokyo Electric, SoftBank and Nippon Steel.

It's worth noting though that Nintendo's stock value is still someway short of the highs it reached back in the glory days of the Wii.

Still, in the here and now the Nintendo co-developed app is absolutely bossing the markets, Indeed, Slice Intelligence reckons that Pokemon Go's in-app purchases accounted for an incredible near 47 per cent of the entire mobile gaming market on July 10th.

The cheapest 100 Pokecoins Bundle was the most popular purchase by volume, although the 1,200 Bundle generated the most revenue.

The data also suggests that the majority of these purchases were made by those who've not spent money on mobile gaming before, or have done so only once, perhaps signifying positive things for the wider industry going forwards.

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