Mobile analytics company App Annie says Pokmon Go is likely to rule the mobile charts ‘for months'.
The game has become an overnight sensation, and although App Annie acknowledges that mobile games are ‘maturing faster' than ever before, it believes Pokmon Go won't be fading away any time soon.
Pokmon Go is an exceptional case,” said App Annie's EMEA MD Nicolas Beraudo.
We can expect Pokmon Go to dominate the charts for several months. In fact, if Niantic Labs gives the game a worldwide presence, fixes the server issues and adds more social and PvP features, we can easily envision it making $1bn a year. There is no guarantee that the game will buck the maturity trend, but it has the potential to do so.
With more smartphone based titles set to be released by Nintendo, we expect to see the business go from strength-to-strength, proving the central role apps now have in the games industry.”