Sony debuts musical PlayStation 4 ad

Alex Calvin
Sony debuts musical PlayStation 4 ad

Want to know what the 'PS4 Life' looks like?

If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision's hit online shooter, Destiny.

That's according to a new advert – which appears to have been pitched as a musical about PlayStation – which the platform holder has released entitled ‘The Wonderful Life of a PS4 Player' to promote its console this Christmas.

The promotion features references to first-party titles, such as Uncharted 4: A Thief's End, as well as its many third-party partnerships including Destiny, Call of Duty: Black Ops III, Street Fighter V and Batman: Arkham Knight.

All of this is to the tune of Go by The Chemical Brothers.

PlayStation has a history of different marketing – when the original launched in the UK, the team tied the console to the party scene, while when the PS4 hit stores two years ago, it made the nostalgic ‘For the Players Since 1994' ad.

Below is the trailer in all its glory:

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