Sub-£200 price is crucial to NX success, says UK retail

Christopher Dring
Sub-£200 price is crucial to NX success, says UK retail

UK retail buyers have told MCV that they have ‘high hopes' for Nintendo's new console, but only if it's affordable.

Every retailer surveyed says that a sub-200 price tag will be ‘essential' if Nintendo hopes to stage a comeback in the console market.

The games industry sorely misses a strong Nintendo,” said one major buyer. If the NX reports are true, I'm optimistic. But only if the machine is significantly cheaper than PS4 and Xbox One.”

Another retail boss added: NX could be exactly what the market needs. A 150 to 200 price point would guarantee a far stronger start than either the Wii U or 3DS.”

Nintendo has yet to make any announcement on the NX, other than that the machine will arrive in March next year.

You can read more on the NX in this week's MCV.

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