It's not just the PS4 Pro that has had a storming week on the UK High Street.
Supplies of Nintendo's NES Classic Mini retro console seem to have run dry, with most major retailers seemingly out of stock of the 50 device.
As a result, aftermarket prices have rocketed. Prices with third party Amazon sellers start at 164 and go all the way up to 200. Furthermore, Amazon itself is saying that it doesn't expect to be able to fulfil pre-orders until the middle of December.
eBay auctions, too, are now regularly passing the 100 mark.
It's a similar story in the US where Polygon reports that GameStop has gone as far as to declaring it is out of stock the moment it picks up the phone.
Nintendo of America has promised that more stock is on the way. The UK picture is unknown for the time being.
The Nintendo Entertainment System: NES Classic Edition system is a hot item, and we are working hard to keep up with consumer demand. 1/3— Nintendo of America (@NintendoAmerica) November 11, 2016
There will be a steady flow of additional systems through the holiday shopping season and into the new year. 2/3— Nintendo of America (@NintendoAmerica) November 11, 2016
Please contact your local retailers to check availability. A selection of participating retailers can be found @ https://t.co/rMbd6Wacpi 3/3— Nintendo of America (@NintendoAmerica) November 11, 2016