Upcoming action RPG The Witcher 3 looks likely to become yet another title that hits 1080p on PS4 but falls short on Xbox One.
However, the reality according to developer CD Projekt is that it matters more to the marketing men than it does to gamers.
"We are still working on squeezing the juice out of the consoles and Microsoft are supporting us in this respect," studio co-founder Marcin Iwinski told Eurogamer.
"The final effect, whether it's 720p, 1080p – we had the debate in the studio about it and actually asked our tech guys to explain how it works, and they sent me some complicated graphs that 'if I have this size of the screen, and I sit one meter or two meters from it, then I might be able to see the difference'.
"It's more of a PR differentiation which is very important for Sony right now – and they are using it, obviously – than something that is really meaningful to gamers.
"We're definitely working to max out each of the platforms in terms of what we can get, because that's a crucial element of The Witcher. Will there be big differences? Really I don't think so. It's too early to say. If there will be, they will be tiny. It will be more like people talking 'hey, I have this and you have that and this is better'."
Note that the game was recently delayed until next February to allow for extra polish, meaning there's still a chance the Xbox One performance could be increased.