There is an onslaught of toys-to-life products about to hit retail.
In total, there are almost 30 different software SKUs between Amiibo, Skylanders Superchargers, LEGO Dimensions and Disney Infinity 3.0. In terms of figures, playsets and level packs, there are more than 95 extra products for retailers to stock associated with these games.
Couple this with the imminent arrival of other plastic-heavy franchises like Rock Band and Guitar Hero, and games stores are facing a shelf space headache unlike any they've felt for years.
High Street retailers will have to be selective when it comes to which toys and brands to stock this Christmas. So MCV has provided this analysis, including input from Activision, Disney and Warner Bros, to discuss the potential for toys-to-life, and what could go wrong for any of the competing brands
You can check out MCV's guides to these products here:
Toys-to-life war: Skylanders Superchargers
Toys-to-life war: Disney Infinity 3.0
Toys-to-life war: LEGO Dimensions