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Correction: MCV would like to clarify that the quote attributed to Jeremy Wigmore in the headline to this story in today’s print edition of MCV was not a specific comment made by Mr Wigmore.
Codemasters believes it can pull off its best ever Q4 – after another impressive showing from racer Dirt 2 in this week’s All Formats chart.
Following its No.1 success with Ashes 2009 earlier this year, Dirt 2 hit No.2 in the ELSPA/GfK-ChartTrack chart last week, ahead of The Beatles: Rock Band.
The racer stayed in the top five this week, taking the No.3 spot – again beating EA’s music title, as well as Eidos’ Batman: Arkham Asylum and Bethesda’s Wet.
The firm still has to release its official Formula One game on Wii and PSP and realistic shooter Operation Flashpoint 2: Dragon Rising on PS3, PC and 360 before Christmas – dedicating its biggest ever marketing campaign to the latter title.
Codemasters MD Jeremy Wigmore told MCV:
We knew these products were going to be quality. Yes, Ashes 2009 came at the right time, but consumers aren’t stupid – they won’t buy something that’s a pile of poo.
It is nice being ahead of The Beatles with Dirt 2, especially when you consider the obvious media hype and marketing spend that has gone into this title due to the anniversary of them forming.
On Dirt 2, Operation Flashpoint and Formula One the quality shines through . Codemasters has been in the wilderness, but there has been a gameplan. These products are just the beginning of that.”
Operation Flashpoint 2 is released on October 9th, followed by the arrival of Formula One in November.
