"The company has built an amazing international playing community through the RuneScape game," Iddison stated. "The technology used to distribute the game and the incredible depth offered to anyone playing RuneScape makes Jagex a very different gaming company.”
Jagex's head of game development Andrew Gower added: "I am delighted that Geoff has joined us. His track record in e-commerce will definitely help us achieve our next level of goals.
"I, like the rest of Jagex, am excited about how Geoff will lead the business. There are many exciting projects in the pipeline and we can't wait to further improve our service and the games we offer."