CNN reports that Take 2 has been using GTA IV's success as its reason for arguing that EA's $2 billion undervalues the firm. However, if despite its phenomenal start Rockstar's game fails to reach its lifetime sales expectations, Take 2's position may weaken.
GTA IV was the 46th best selling game in North America in August, down from the 45th position it held in July.
As a must-have game, we expect GTA IV sales to continue at an energetic pace,” a Take-Two spokesperson said. EA refused to comment on the story.