Channel 4 opens games publishing arm

Channel 4 opens games publishing arm

Ex-Sony, Outplay and Ripstone staff are heading up a new games publishing arm by Channel 4 called All 4 Games.

The Glasgos-based publisher will be led by the media organisation's games commission editor Colin Macdonald. The team includes Outplay's Tone Brennan as executive producer, Sony's Neil McPhillips as producer and Ripstone's Ami Langton as PR and marketing manager.

All 4 Games will provide production, product and marketing support at every stage of a game's lifecycle. This includes advice on making appealing games, help improving sales, creation of promotional assets, QA testing, advice on business models and targeting platforms, research on emerging trends and support approaching platform holders.

Head over to Develop for more info.

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