Ebuyer signs with Dave for first TV sponsorship deal

Jade Burke
Ebuyer signs with Dave for first TV sponsorship deal

Online retailer Ebuyer.com has announced its first TV sponsorship campaign with UK TV channel Dave.

The deal - worth 2.8 million - is set to run from January 2015 for a year, with Ebuyer.com sponsoring the ‘Weekends on Dave' slot.

The campaign has been named ‘Big on Tech' and features miniature toy character models interacting with a range of technology devices. One such scenario features toy models posing in a steam mop sauna, fighting the ‘eternal evils' of power outage and standing on top of a large speaker at a rock concert.

PCR has the full story.

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