Enthusiast Gaming acquires Destructoid

Ben Parfitt
Enthusiast Gaming acquires Destructoid

One of gaming's most successful blogs has been acquired by Canadian website network Enthusiast Gaming.

Destructoid was established in 2006 and currently attracts 5m monthly visitors, which will now add to Enthusiast Gaming's 50m monthly users.

"Destructoid has been a major gaming news brand for over 10 years and we are big fans," Enthusiast founder and CEO Menashe Kestenbaum said. Enthusiast Gaming and Destructoid share similar cultures and a passion for delivering great content to gamers. We are very excited to complete this major milestone in our consolidation growth strategy. Welcome Niero and the Destructoid team to Enthusiast.

Destructoid's founder and editor-in-chief Niero Gonzalez has confirmed that he has traded in his Destructoid shares for shares in Enthusiast. He will be staying on at the website, however.

My decision to join Enthusiast Gaming was not an easy one, but a necessary one as Facebook, Google, and Apple continue to squeeze small publishers into their walled gardens," he explained.

The web publishing business no longer resembles what I was able to once hustle on my lonesome. Sailing that crazy ocean with my team has been incredibly challenging and rewarding for us, but we're happy to come ashore to an all-gaming focused network that is ten times our size.

This is a right cultural fit as the Enthusiast boys are a lot like us - bloggers. They remind me of the early days of Joystiqs' fanboy sites - focused, passionate blogs updated daily."

Gonzalez added that editorial and advertising will remain separate entities, and it appears that no editorial jobs have been lost.

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