How did the games media cover E3? We ask Curse

Curse VP of global sales Nathan Lindberg reveals the firm’s unique approach to covering E3 – and how it kept its fans happy

Our priorities at events like E3 are very different from those of others in the industry, and we’re extremely proud of that,” Curse VP of global sales Nathan Lindberg enthuses.

The firm’s rapid ascension over the last year was clear in its E3 booth, which had doubled in size from 2014.

Stars of Curse’s ‘Union for Gamers’ network took to the show floor to provide coverage and meet fans, generating hundreds of thousands of YouTube views.

Curse also hosted a mixer event at The Standard in LA, with over 300 attendees given the chance to play upcoming title Mighty No.9.

"This E3 was our best event to date, and we’re excited for the chance to outdo ourselves again next year."

Nathan Lindberg, Curse

Online, Curse’s E3 coverage centred around its E3 wiki, which was bolstered by more than 100 articles for every game revealed and shown at the event.

For E3 2015, Curse continued its strong tradition of giving the community what it deserves,” recalls Lindberg. We went in with four main points of focus for the show this year: wiki, the booth and Happy Hour, influencers and our community awards.”

The awards wrapped up E3, offering ‘gamer-focused’ accolades, such as the ‘Cake Is a Lie’ prize for the game with the best plot twist.

The show was a massive success for us,” concludes Lindberg.

Unfettered access to the games, people and products that make this industry world-class was our aim, and we delivered on it.

"This E3 was our best event to date by far, and we’re excited for the chance to outdo ourselves again next year.”