One Special Day initiative will see First Touch Games and New Star give their daily revenues to charity

Marie Dealessandri
One Special Day initiative will see First Touch Games and New Star give their daily revenues to charity

The video games community is gathering again to support charity SpecialEffect.

Publishers First Touch Games and New Star have announced their participation to One Special Day.

This initiative, which will happen on July 15th, will see games companies to give 100 per cent of that day's revenues to the gamers' charity.

Other companies who have backed the initiative so far include Ripstone Games, Nomad Games, Devolver Digital, Tag Games and nDreams.

SpecialEffect CEO Dr Mick Donegan said: We're asking the games industry to be loud and proud about supporting our work in helping people with all kinds of physical disabilities to play video games. It's a great opportunity for companies to demonstrate CSR in a way that resonates with their own communities, and we'll be promoting One Special Day to the national media with the message that this is an industry in unity for a worthwhile cause.”

Charles Chapman, CEO of First Touch Games, added: One Special Day is an opportunity for the games industry to follow other industries by uniting on one day to help a cause that is so close to our work and I would urge other developers to join us on One Special Day and donate 100% of revenue from the day to SpecialEffect.”

Companies wishing to get involved can contact the SpecialEffect team on 01608 810055 or 07984 822433, or emailonespecialday@specialeffect.org.uk. They can also check the One Special Day website.

SpecialEffect is also raising funds during a bowling contest involving Sumo, Apple, King and Google next week.

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