Read about the Pokémon Go extravaganza in this week’s MCV

Marie Dealessandri
Read about the Pokémon Go extravaganza in this week’s MCV

As the Pokmon Go phenomenon continues to take over the world, we talk to retailers, licensing firms and merchandise companies to find out what's next for the series.

Elsewhere, we talk to the BBC, Channel 4 and ITV about the increasing number of broadcasters turning to games developers to make their IPs even bigger.

We also investigate what we can learn from Fable Fortune's Kickstarter, which was cancelled after it hit only 25 per cent of its goal.

Meanwhile, Capcom Europe's CEO Katsuhiko Ichii and marketing director Antoine Molant talks about about the epic return of Resident Evil.

Studio Roll7 and publisher 505 Games also speak about the indie studio's new ambitious 3D title, while Compulsion discusses E3 phenomenon We Happy Few.

The full contents of this week's issue are below. The digital edition can bereadhere.

  • NEWS: 20 years later, retail braced for another Pokmon Christmas
  • NEWS: Pokmon Go will ‘dominate charts for months'
  • ANALYSIS: David Ranyard talks about five things we learnt about VR from E3 2016
  • RESEARCH: Generation Media's Joe Phelan looks at the decline in games TV marketing
  • FROM TV TO GAMES: The BBC, Channel 4 and ITV discuss why broadcasters are turning into publishers
  • FEATURE: What we can learn from Fable Fortune's Kickstarter
  • INTERVIEW: Capcom Europe's CEO Katsuhiko Ichii and marketing director Antoine Molant on the epic return of Resident Evil
  • INTERVIEW: We talk to indie studio Roll7 and publisher 505 Games about the developer's new ambitious project
  • INTERVIEW: Gem Box, the micro-console that wants to be the ‘Netflix for games'
  • HISTORY LESSON: The story of Deus Ex
  • INDIE INTERVIEW: Compulsion talks about E3 phenomenon We Happy Few
  • JUNE CHARTS: Overwatch claimed Uncharted 4's crown in June and was the best-selling title in the UK

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