Double Fine Productions founder Tim Schafer has backed SpecialEffect's tenth anniversary One Special Day fundraiser, releasing a video message (which you can view below) calling the industry to action.
A vice president of the charity, Schafer has urged other CEOs and decision makers in the worldwide gaming industry to follow his lead and get behind the initiative, which takes place on September 29th later this year.
On this day, SpecialEffect is asking games companies to give their revenue on specific games or in-game purchases to raise money for the charity, or provide rare/collectible items or experiences for a special eBay auction or stage their own fundraising event.
SpecialEffect, a charity which helps some of the world's most severely disabled people enjoy the fun and inclusion of video games, has already gained the support of leading companies such as EA, Sega, Twitch, Seriously and Humble Bundle, with many more expected to follow in the coming months.
This year, the charity is aiming to build on the 100,000 raised in February by its 'Gameblast' event.
Dr Mick Donegan, Founder and CEO of SpecialEffect said, It is just brilliant to have the backing of Tim for One Special Day with this video message. We are hugely grateful for all the support he gives to SpecialEffect and very much hope other companies will join Tim and Double Fine in backing this crucial fundraising event.”
Nick Streeter, SpecialEffect fundraiser leading the One Special Day initiative said: This is an opportunity for the games industry to back their players in making games a force for good. We've made it easy for companies to get involved at whatever level they wish. We already have some huge companies commit to One Special Day and we warmly welcome those who follow suit and provide us with the means to reach more disabled gamers in the year to come.”