Publisher Wired Productions has announced it's awarded $10,000 to charity Take This as part of its first mental health awareness campaign. Initially unveiled back in August of this year, 25 per cent of all net receipts from digital sales of LKA's The Town of Light sold within the promotional window were donated to the fund.
Wired Productions and LKA also had the support of multiple digital retailers to offer a 20 per cent discount on the game itself during the same period, including Humble Bundle, Xbox, PlayStation Store, Green Man Gaming and Steam, with online retailer Games Planet also contributing directly to the fund. The campaign is the first activity in year-long campaign to help raise awareness of mental health issues and bring ongoing attention to the importance of mental health.
“We’re delighted by the success of this first campaign,” said Leo Zullo, managing director of Wired Productions, “but the work has only just begun. We’re excited to work with Take This to put the fund to great use, and in the coming months, we’ll be announcing more initiatives. We’re steadfast in our belief that Mental health is an issue that the gaming community, as a whole, needs and wants to tackle. We’re driven in delivering real support, wherever we can.”
Russ Pitts, president of Take This, Inc. added: "Since Take This was founded, and started sharing our message of healing and hope, we've seen thousands of people come forward with their own stories, sharing, and encouraging others. Wired's financial contribution is a real help, but the more tangible support is knowing their voice has been added to ours, saying 'It's OK to not be OK.”