Apple once again tops Best Global Brands list

Ben Parfitt
Apple once again tops Best Global Brands list

Interbrand's Best Global Brands ranking has once again named Apple as the world's most valuable brand.

The report values it at $119bn, up 21 per cent year-on-year.

The numbers are derived from three factors – a company's financial performance, consumer influence and the ability to charge a premium for brand alone.

Google is ranked second ($107bn, +15%), Microsoft fifth ($61bn, +3%) and Samsung seventh ($45bn, +15%). Four of the top five are tech brands.

Other entries of note include Amazon in 15th ($29bn, +25%) and eBay in 28th ($14bn, +9%).

Companies slipping down the listings include Sony in 52nd ($8bn, -3%), Nokia in 98th ($4.138bn, -44%) and Nintendo, which scraped in at 100th ($4.103bn, -33%).

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