In a report that has very much caught the attention of UK Twitter users this morning, a remarkable story on The Daily Mail's website has stated that the typical person who has bought Apple's latest gadget is unkind and has little empathy for others”.
Citing a survey conducted by personality assessment specialists MyType, the paper goes on to quote MyType's Tim Koelkebeck as claiming: iPad owners are six times more likely to be wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year-olds.
They are self-centred workaholics with an overwhelming interest in business and finance who cherish power and achievement and will not cross the street to help others.
It also appeals to people who spend all day working in front of a computer screen and enjoy interacting with new technology. In their free time they are so used to computers they want another screen to ensure continuity in their lives.”
Koelkebeck adds that the iPad gives users an identity statement that helps them cope with their own failings – as a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.”
And one final piece of advice for all you would-be iPad owners: The next time you see someone sitting on a train smugly using theirs, take comfort from the fact they are probably not a nice person.”
MCV won't reveal on whose desk the office iPad can currently be found…