Now Glu is making a Katy Perry game

Ben Parfitt
Now Glu is making a Katy Perry game

Hot on the heels of its successful venture with Kim Kardashian, Glu Mobile is eying a second celebrity endorsed title.

Reuters reports that the company has teamed up with Katy Perry for a game featuring her likeness and voice.

Such is the success of Kim Kardashian: Hollywood that Glu posted a 78 per cent jump in Q4 revenue earlier this year. In Q3 it had reported record revenues of $83.6m – a jump of nearly four times year-on-year.

It has already extended its deal with Kardashian for a further three years.

"A full content pipeline has enabled fans of Kim Kardashian: Hollywood to stay in sync with Kim's World and movements whether she is in Australia, the UK or celebrating a holiday or special occasion," Glu CEO Niccolo de Masi told investors in October.

"I believe that we are just scratching the surface on what we can do in partnership with Miss Kardashian and we have extended our exclusive partnership out until 2019.

"I'm pleased with the pace and amplitude of Glu's evolution of the past 19-quarters of my tenure. Our analytical and probabilistic approach to growing our portfolio has proven scalable and we are just getting started."

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