With the likes of DayZ and Rust enjoying huge success on the Steam Early Access system, it's no surprise the model has caught the attention of other digital retailers.
And it looks as if Good Old Games could be the first rival to step up to the plate and offer a rival platform for in-development PC titles.
What would make GOG's offer different, however, is that the company would insist on picking and choosing the titles that are offered – directly addressing the criticism currently being thrown at Steam that the service is becoming flooded with low-quality, un-vetted titles.
"We're obviously looking at it," the co-founder of GOG owner CD Projekt Marcin Iwinski told Eurogamer. But it would be the GOG way. It would have to be curated and, we believe – we are always saying this very openly – we are responsible in front of the gamer for what they're buying on GOG.
"With the approach that Steam has they decided not to, and it's fine, it works extremely well for them and some developers, but it has threats like the one of bad Early Access games. And it's tempting, it's really tempting: you're a developer and you can get to Early Access and charge 40-whatever for your game, for your non-working alpha. And they're pocketing immediately.
"If you would do it, it would have to have some kind of protection because consumers are coming, they are seeing certain promise. Definitely not every game should be permitted and consumers should have an option to opt out if they're really unhappy. It can be done better still.
[Steam] were the first to do it so big kudos for this one; a lot of developers - I was talking to some and they're really happy with it. But the good ones! It's always the good ones.”