MARGIN MAKERS: Guide to Fitness

Matthew Jarvis
MARGIN MAKERS: Guide to Fitness

Rhythm and fitness games continue to be great crowd-pleasers, with a variety of accessible titles on offer to those looking to keep moving. MCVgets down to the beat.

The fitness games market is fittingly in good shape.

Wii Fit and Wii Fit Plus are the 22nd and 23rd best-selling games of all time respectively, with almost 44 million combined units sold, according to Nintendo. This places them ahead of juggernauts including The Elder Scrolls V: Skyrim, Grand Theft Auto: Vice City and Call of Duty 4: Modern Warfare.

Chris Poole, senior account manager for GfK Chart-Track at GfK, observes that the popularity of fitness games such as these on the original Wii led to a surge in accessory popularity for the system.

In 2009, the Top Five best-selling gaming accessories were all Wii accessories – MotionPlus, the Wii Fit Balance Board, Wii Remote, Wheel and Nunchuk,” he states. From 2006 to date, these five accessories have been the top selling ‘traditional' console gaming accessories, accounting for 17.1 per cent of all units and 19 per cent of all revenue.”

Poole adds that this success continued with the motion-driven PlayStation Move and Microsoft Kinect, which similarly inspired a wave of fitness titles to hit the market.

Mobile has also seen a growing consumer interest in fitness. Apps such as 7 Minute Workout Challenge have continually topped the charts, while other apps connect with tracking devices like the FitBit.

Many of the best-selling fitness games are centred on dancing, with plenty of crossover into rhythm and music games.

90s' hit Dance Dance Revolution has been adopted as part of some schools' education curriculum in the US and UK, with students encouraged to play the active title.

Health boons like these should be a focal point for retailers stocking fitness and music products, with plenty of supplementary products on offer for those looking to continue their health regime outside of the living room.


Wii Fit U Fit Meter

Players keeping track of their activity level with the help of Wii Fit U can continue to keep a tab on their progress outside of the house with this device. The accessory notes steps taken, as well as changes in activity level, altitude and atmospheric pressure to estimate the kind of exercise being conducted. The Meter then connects back into the game via the Wii U GamePad.

SRP: 10

Manufacturer: Nintendo

Distributor: Open

Contact: 01753 483 700


Wii Balance Board

The Wii Balance Board is compatible with both the Wii and the Wii U, making it suitable for use with any of Nintendo's Wii Fit software products – Wii Fit, Wii Fit Plus and Wii Fit U. Players can track their weight, BMI, bodily balance and how many calories they burn while playing any of the titles. The Balance Board is available in a bundle with Wii Fit U and the Fit Meter.

SRP: 85 (With Wii Fit U and Fit Meter)

Manufacturer: Nintendo

Distributor: Open

Contact: 01753 483 700


Official Zumba Fitness Belt Accessory

Those boogying the calories away on the Wii or PS3 can use this belt to hold their motion controller.

SRP: 11.99

Manufacturer: 505 Games

Distributor: Advantage Distribution

Contact: 01215 069 590


Nyko Zoom Range Reduction Lens

Xbox 360 players can reduce the space needed to play Kinect-utilising fitness and dance games by up to 40 per cent with this add-on.

SRP: 19.99

Manufacturer: Nyko

Distributor: Nyko

Contact: sales@nyko.com


Fitbit Flex

FitBit's wearable activity tracker connects wirelessly to iOS and Android to help wearers keep active.

SRP: 19.99

Manufacturer: FitBit

Distributor: Widget

Contact: 01438 842 350


Kinect for Xbox One

Microsoft's motion-tracking camera is now available standalone for those who buy a Kinect-less bundle. It can be used with fitness games including Xbox Fitness for Xbox One.

SRP: 129.99

Manufacturer: Microsoft

Distributor: Exertis

Contact: 01279 822 822


Nike + iPad Sensor

Fitness fans can use this iOS-compatible sensor to complement the range of health-boosting games on the platform.

SRP: 15

Manufacturer: Nike

Distributor: Westcoast

Contact: 0118 912 6000


Wii Fit Yoga Mat

Players can keep their balance board steady with this mat, which can be used for grip with other games too.

accessories (144) casual gaming (41) dance (25) fitness (28)

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