Mojang has paired up with NetEase to make a bespoke version of Minecraft fro the Chinese market.
The deal is for a PC version of Minecraft for Pocket, fully localised for the region. It's a good fit, you'd think, what with China's propensity for digital PC titles.
We'll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” Mojang CEO Jonas Martensson said.
NetEase understand our long-term vision for Minecraft and support Mojang's ideals, so we're delighted to have them on board. We look forward to welcoming China's builders and adventurers to the world of Minecraft.”
NetEase CEO and founder William Ding added: We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game.
With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China's vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world's largest audience with a superior user experience.”
Mojang has, in celebration, made a video. It's perhaps a little bit racist, but is pretty funny regardless. It's certainly funnier than the weekend antics of Minecraft creator Notch…