Analyst expects Sony ‘to utterly dominate the rest of the console cycle’

Ben Parfitt
Analyst expects Sony ‘to utterly dominate the rest of the console cycle’

The announcement of a 350 RRP for PlayStation VR could mark the game over point in the next-gen console battle.

That's according to Macquarie Securities analyst Ben Schachter, who told VG247 that without a significant intervention from Microsoft, PS4 could now run away with the market.

A big open question is, what will Microsoft do to respond?” Schachter said. Without a response, we would expect Sony to utterly dominate the rest of the console cycle.

Sony has launched multiple video game consoles over the past 20+ years. It knows how to align retailers, developers, publishers, and others. It also knows how to market to consumers and deliver an experience that consumers love.

While HTC and Facebook are focusing on a broad adoption of VR across social, entertainment, and enterprise, Sony's PlayStation team is laser focused on games and entertainment. Having EA's Star Wars Battlefront as an exclusive VR title is a positive and highlights Sony's experience in gaming.”

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