Avanquest now ‘100% focused on games’ after name change

Christopher Dring
Avanquest now ‘100% focused on games’ after name change

Publisher Avanquest is now entirely dedicated to video games.

The UK firm used to publish a number of non-game software, but that has now changed following the firm's acquisition by US publisher Maximum Games.

Avanquest will now be called Maximum Games, and its line-up for the year includes PS4 and Xbox One titles 7 Days To Die, The Technomancer, VR game Loading Human and snowboarding title Mark McMorris Infinite Air.

What people don't know is that the bulk of our revenue over the last 24 months has been derived from games,” said MD Steve Powell.

For those partners that we are working with, we provided a first class service and gave them real reach across the UK market - that won't change. All that changes now is that we will become 100 per cent focused on games, whereas before we were perhaps 85 per cent focused on games. We have great relationships with UK retail partners, which is held up when you look at games like Frozen on Nintendo, and how we delivered consistent sales year-over-year on that format. And we've done the same as we've moved onto PlayStation and Xbox.”

Maximum Games is currently on the look out for games to release during Q4 2017.

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