Call of Duty dev apologises for fake Twitter terrorist attack campaign

Ben Parfitt
Call of Duty dev apologises for fake Twitter terrorist attack campaign

A Treyarch developer has apologised for the mock-terrorist campaign that was conducted on the Call of Duty Twitter feed.

There was much outrage last month when a series of fictional messages were posted relating to the title's in-game narrative. However, out of context it appeared to some to be a live-tweet of a terror attack, leading to plenty of public upset.

"Here's my view – and again, I'm a simple director and not involved in the marketing at all," Jason Blundell told IGN. "It was absolutely not done for any kind of attention in any way. It was not done maliciously, or as any kind of scare tactic.

I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn't meant that way.

"It was done on our channel, and it was to talk about the fiction of the world. I think we were as shocked as everybody else when it started blowing up, because essentially we were teeing up ready for a story beat. So again, very sorry for anyone who took it that way. It wasn't meant that way at all – it was supposed to just be getting ready for a campaign element."

Activision has still not officially commented on the saga.

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