Capcom targets 4m Day One sales for Resident Evil 7

Alex Calvin
Capcom targets 4m Day One sales for Resident Evil 7

Publisher Capcom has said that Resident Evil 7 will be its biggest launch on the current generation of hardware.

Speaking to MCV, EMEA marketing director Antoine Molant said that the firm's ambition is to sell 4m units in its first day on shelves worldwide. The exec cites strong pre-orders for the horror title.

Resident Evil 7 was announced at E3 2016, and is launching on PS4, Xbox One and PC.

Commercially, [Resident Evil 7] is probably the biggest Capcom game we are releasing on the new machines,” Molant told MCV.

Ideally, we'd love to sell 4m on Day One globally. That would be great. Looking at what we see in the pre-orders and trends these days, we're pretty confident we are going to get there. All the signs that we have seen across the market, whether it's from the UK or from other territories, are very positive so far. We're not sitting back and relaxing at all because we want to push that. The confidence is there.”

When asked about Resident Evil 7's pre-orders, Molant was very bullish.

To be very frank, they're very good,” he said.

Keeping in mind the real pre-order campaign started a week ago with the Steelbook announcement and some of the Collectors' Edition announcement... before doing that, they were quite above what we were expecting. We've got the previews coming out and some more launching in December. On that front, we're very happy.”

You can read more about Resident Evil 7 in this week's issue

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