Gearbox is ‘cautiously optimistic’ about Battleborn’s sales potential

Ben Parfitt
Gearbox is ‘cautiously optimistic’ about Battleborn’s sales potential

Developer Gearbox has said that its new multiplayer shooter Battleborn is off to a steady” start that that it hopes lays the foundation for bigger sales in the future.

Cautiously optimistic,” creative director Randy Varnell said on Twitch when asked how the studio felt about the game's release. The launch has been pretty good.

We do a lot of comparisons back to the first Borderlands back in 2009. That launch felt similar to us. Ultimately Borderlands was extremely successful new game for us. Borderlands 1 went on to sell almost 8m units in its lifetime. Battleborn is actually tracking just ahead of where Borderlands was on the sales. We think it's going to be a game that works like that - a decent, solid launch and we're seeing steady and growing user counts on all three platforms and we're hoping that word of mouth is going to take us even further.

We're seeing growth every day at a steady rate after a big burst of people at launch. Hopefully we'll continue to see that go up.”

The game debuted at No.1 in the UKthis week.

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