Gears of War 4 outspending current releases in US TV ad response

Ben Parfitt
Gears of War 4 outspending current releases in US TV ad response

Microsoft's Gears of War 4 may not be arriving for another six months, but it currently has a bigger ad presence on US TV than games that are just around the corner.

VentureBeat reports that data from real-time TV advertising intelligence iSpot.tv show that Microsoft accounted for 24.4 per cent of all digital response to US TV game ads for the month between March 16th and April 15th 2016. Of those, 87.67 per cent was for for Gears of War 4, as opposed to recent release Quantum break.

The Gears of War 4: Tomorrow trailer has been seen an estimated 12m times since its debut on April 10th.

Sony accounted for 21 per cent of the response in the period, with 97 per cent claimed by Uncharted 4: A Thief's End, racking up 42m TV ad impressions. Blizzard, meanwhile, spent somewhere under $1m on TV ads, winning 30m TV ad impressions for multiplayer shooter Overwatch.

Bethesda accounted for 12.1 per cent of responses with its $5.1m worth of ads for Doom. The ad was shown 64 times around key events such as the 2016 NCAA basketball tournament, the 2016 MTV Movie Awards, Fear the Walking Dead, NBA, and Better Call Saul. 2K Games claimed 11.4 per cent of the total responses on less than $1m spent for its NBA 2K17 Legends ad.

A total of 94 ads were run 18,717 times throughout the period.

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