Glu pumps $7.5m into QuizUp dev

James Batchelor
Glu pumps $7.5m into QuizUp dev

Mobile giant Glu Mobile has invested $7.5m in Plain Vanilla, the developer behind popular social trivia game QuizUp.

Glu will be working with Plain Vanilla on a TV programme based on QuizUp andnow has a 15-month option to acquire Plain Vanilla at a pre-agreed price.

Despite QuizUp's early success, still the fastest growing App Store game to date, and its audience of more than 40m players, Plain Vanilla has had difficulty monetising the title, according toPocket Gamerand has failed to prevent its number of active players plummeting.

Head over to Develop for more info.

GET EMAIL UPDATES

Subscribe