Marvel has said that the new Spider-Man game unveiled at Sony's E3 press conference should be regarded as a battle cry from the company.
The PS4 title, in development at Insomniac, represents to first showing of a plan that was put into place back in 2014.
"With a treasure trove of some of the greatest super hero stories and characters ever, it should be our mission to devote ourselves to making these great, epic games our fans will love," Marvel games boss Jay Ong told Games Industry.
"Along with the senior execs at Marvel and my team within the games business, we devised a brand new strategy to be very selective and only partner with the best game companies on earth. We wanted to work very selectively with companies that shared our vision, our ambition, and really usher in a brand new era for the Marvel games business."
Insomniac's title doesn't yet have a release date, and Ong suggested that we shouldn't automatically expect that its release will tie-in with the in-development 2017 movie.
Ong also hinted that the deal with Sony and Insomniac is not limited to just one title, although it may be restricted to Spider-Man.
"We've had a long history of success with Activision, and we still have a great relationship with them," Ong added. "But the future of the Spider-Man console games is with Sony and Insomniac. We're delighted about this partnership, and that's something that's going to continue forward.
With [regard to] other console partners, stay tuned. There's many more interesting additional things to come. But Activision is in the past, with regards to Spider-Man."