NBA 2K18 on track to be 2K’s most successful ever sports title

Ben Parfitt
NBA 2K18 on track to be 2K’s most successful ever sports title

GTA is far from the only success story coming out of Take-Two, with NBA 2K18 also posting good numbers.

The sports sim has to date shipped 6m units, with sales up 20 per cent for the same time period compared to its predecessor. Digital sales for the title are also up, although Take-Two did not specify by how much.

Furthermore, user engagement with the game has seen average daily users climb 30 per cent year-on-year on current hardware. The company reckons the title is on track to be its most successful ever sports release.

“This year there's been the big innovation of The Neighbourhood. It’s an opportunity to interact with the title that people love, both simulation and a mirror of pop culture as it relates to basketball,” Take-Two Chairman and CEO Strauss Zelnick told MCV.

“Every year, NBA 2K gets more robust, we think that NBA 2K18 will be our most successful sports title ever in terms of units sold and recurrent consumer spending.”

“Total users and average daily users are nearly 30 per cent up year-on-year on the current generation. Recurrent spending is up 57 per cent year on year, and units sold in up 20 per cent year on year, and that's driven by the quality of the title.”

The game will also form the backbone of Take-Two’s upcoming 2K League esports competition. 17 NBA teams will compete in the competition, including representatives from the Cleveland Cavaliers, Golden State Warriors, Boston Celtics, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, New York Knicks, Orlando Magic, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, Toronto Raptors, Utah Jazz and Washington Wizards..

“We're making a lot of progress,” Zelnick told MCV of the League. “We'll have a draft in 2018, we'll have a schedule in 2018 – it’s looking really positive. Starting in February there will be an online player qualification system and then each team will have a five player roster that's filled through a draft.”

GET EMAIL UPDATES

Subscribe