Rebellion: ‘Sniper Elite 4 will be our largest marketing campaign’

Marie Dealessandri
Rebellion: ‘Sniper Elite 4 will be our largest marketing campaign’

With only three months to go before the release of Sniper Elite 4, UK-based developer and publisher Rebellion says it will be supporting the title with its biggest marketing push to date.

This fourth entry in the franchise is due to hit shelves on February 14th, having previously been scheduled for a Q4 launch. 2014's Sniper Elite 3 debuted at No.1 in the UK and Rebellion definitely intends to take advantage of this couple of extra months to deliver an even bigger title.

This is by far the largest Sniper Elite game we've ever created, and it'll be the largest marketing campaign we've launched and the largest team that's ever made a Sniper Elite game – so we're very confident in where Sniper Elite 4 is, and where Rebellion as a studio is going,” marketing and PR manager Robbie Cooke told MCV.

Having previously partnered with 505 Games for the release of the past titles in the franchise, Rebellion is now self-publishing Sniper Elite 4, with Sold Out handling the physical launch. The studio is pretty confident about what lies ahead - but also has more pressure on its shoulders.

We wouldn't be making Sniper Elite 4 if we didn't think it could be the best-selling Sniper Elite game of all time, but that's not the only measure of success,” Cooke continued. Do players stay with the game and support us when we make new content? Will players leave great player ratings, or want to share it over Twitch and Youtube? Will it keep its value over time? Will it attract new players who might want to explore previous games in the series, or even future ones? Now that we have complete control of the IP, its development and marketing we can judge success on more than sales figures.”

Learn more about Sniper Elite 4 in our December 2nd issue.

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