Sony plans merchandise deals for ‘hot property’ Horizon: Zero Dawn

Matthew Jarvis
Sony plans merchandise deals for ‘hot property’ Horizon: Zero Dawn

Like the sound of a Horizon: Zero Dawn action figure? What about a book based on the upcoming Guerrilla Games title? Or even a pencil case?

Well, it looks like your wishes might just come true, if Sony has its way.

The platform holder is considering a number of merchandising deals for the upcoming 2016 PS4 exclusive, including branded toys, collectibles, apparel, stationary and publishing.

Sony's European licensing manager David Evans told MCV sister publication Licensing.bizthat Horizon: Zero Dawn presents "an incredible licensing opportunity", adding that the new IP has all the elements of a hit franchise.

"The epic feel of the game, its breath-taking visuals, strong character development, imaginative combat sequences and the marketing weight of the PS4 release all combine to make this a hot property for 2016," Evans continued.

"Guerrilla Games have created a lush post-apocalyptic world that players simply won't want to leave and licensed merchandise offers consumers a way to extend that extraordinary experience into their everyday lives.”

Sony is expected to launch products in the aforementioned merchandise categories based on the brand from Q4 2016 onwards.

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