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The Pokemon Company released its latest financial report this week, and its net sales reached an incredible $143.3m in the last fiscal year (ended February 28th 2017), showing a massive growth of 2,458 per cent compared to last year. To put that in perspective – that’s 26x higher than The Pokemon Company’s previous net sales report.
The report, which was translated by Kantan Games’ CEO Dr Serkan Toto, didn’t reveal any specific sales figures, but it’s clear that the release of both Pokemon Go for mobiles and Pokemon Sun and Moon for 3DS were both huge successes for the company.
Toto also notes that the Pokemon Company’s rise in profits also helped Nintendo’s recent fiscal earnings. Indeed, Nintendo revealed that sales for Pokemon Sun and Moon had reached 15.44m units by the end of March, making it the company’s second best-selling 3DS title after Pokemon X and Y, which currently stand at 16.11m units.
Pokemon Sun and Moon got off to a great start in the UK, debuting in the weekly charts at No.3 and No.4 respectively, and in Europe they sold a total of 1.5m units in their first week.
Pokemon Go also managed to grow the mobile market by $950m in 2016, according to App Annie, and it managed to do so without impacting some of its biggest rivals. "Contrary to publishers’ concerns, we have noted that it did not appear to eat into other games’ revenue or usage," the report said at the time, showing that there are still plenty of opportunities to be found in mobile if you’ve got the right game attached to the right IP.
To hear more about Pokemon Go developer Niantic’s plans for the future, read our in-depth interview with CMO Mike Quigley.
