Dixons opens concept store with floating screens

Laura Barnes
Dixons opens concept store with floating screens

Dixons Travel has unveiled its first new concept store at Gatwick Airport, with floating screens, 10-inch tablet ‘look books' and a ‘KnowHow' bar.

The new 1,466 square foot space will feature a mixture of the latest tech products and a number of travel essentials. 10-inch tablet ‘look books' will sit next to products allowing customers to find out more information and associated offers.

The Dixons Travel store will be fitted with a KnowHowbar, giving customers hands-on tech advice and repairs. As well as this, there will be digital visual merchandising tables with 32-inch rear projection ‘floating screens' over specially themed areas.

MCV's sister site PCR has the full story.

GET EMAIL UPDATES

Subscribe