CEO Mark Zuckerberg doesn't want consumers to fork out too much on an Oculus Rift.
Facebook has pledged to lower the cost of Oculus Rift in an effort to build a larger user base for the anticipated device.
Zuckerberg likens the social firm's strategy to that of Google's Nexus range, which is sold at a loss in favour of increasing its user count.
"We were planning to run a business, hopefully a break-even [or] profitable business off of this, not a money-losing business,” Oculus CEO Brendan Iribe told Ars Technica.
"Mark is much more in the mindset of 'Let's get this to scale with the best quality product at the lowest cost possible."