GAME posts £10m loss

Ben Parfitt
GAME posts £10m loss

Retailer GAME has reported a pre-tax loss of £10m for the year ending July 2017.

In contrast, in the previous year it posted a £1.1m profit. Revenue was down 3.6 per cent year-on-year at £782.9m, while gross profit fell 5.7 per cent to £205.1m.

As always, a “challenging” market was blamed for the results, as well as a perceived lack of big-hitting releases and disappointing sales from titles such as Call of Duty: Infinite Warfare.

The company’s share price has remained largely static following the news.

GAME says it retains the leading share in the core video games market, claiming 29 per cent of overall spend. It says that it continues to invest in its online and app presence, with performance over recent months improving. It also claims to have successfully negotiated additional support from suppliers, and has successfully renegotiated 39 leases for better terms and made £11.1m in operational efficiency savings across its UK stores.

It is also of once again growing focus on the concessions model, with a new Maplin partnership having kicked off in September.

Its BELONG and Multiplay esports business saw sales grow 116.4 per cent to £13.2m, the bulk of which came from Multiplay, sales from which more than doubled. Its BELONG program, which invites users to play competitive games with one another in store, is being expanded. It currently has one dedicated BELONG venue and 18 other in-store BELONG areas.

“Though our markets remained volatile last year, we made solid strategic progress as we continued to focus on those elements within our control; delivering on each of the four pillars of our strategy and creating a new cost base for our UK retail business,” CEO Martyn Gibbs said.

“After 2 years of declines, our core UK console market returned to growth in the second half of our financial year on the back of the launch of the Nintendo Switch. This growth has continued into our new financial year in both of our key territories.

“Whilst we remain mindful of the structural headwinds that remain in our core markets, we expect recent positive market dynamics to continue into our peak Christmas trading period, driven by strong growth in all elements of the PlayStation 4 category, continued customer demand for the Nintendo Switch, the launch of Microsoft's Xbox One X and continued stronger demand for related software.”

“Against this market backdrop, our priorities remain unchanged. Across the Group we are focused on maximising the opportunities from our core retail markets by delivering a compelling and constantly improving customer proposition, realising further operational efficiencies and driving the continued transformation of the business, as we transition our business from a leading retailer of boxed products to a leading provider of physical and digital gaming products, services and experiences.”

Gibbs later talked to MCV, commenting on the Switch stock situation for this Christmas.

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