The number of HMV shoppers have almost halved over the last 12 weeks, claims retail analysts Kantar Worldpanel.
The firm says that HMV has lost its place as the UK's second biggest entertainment retailer (behind Amazon) to Tesco, which has been bolstered by gains in the DVD and Blu-ray space. In fact, HMV now sits behind Asda and iTunes in fifth spot.
HMV's market share for the 12 weeks ending June 9th was 8.2 per cent, for the same period last year it was 16.8 per cent. This is largely down to the company's fall into administration and mass store closures. But HMV is now getting to its feet, and as you can read here, has plans to reclaim its market share.
Meanwhile, GAME Group has seen a slight rise in market share for the period.
HMV's recent store closures have hit the high street retailer hard, with its number of shoppers almost halving in the latest 12 weeks compared with the same quarter last year and its market share dropping by 8.4 percentage points," said Kantar's insight director Fiona Keenan.
Amazon has benefitted the most from HMV's decline, gaining across music, games and video. It made an additional 4.5 million in the second quarter of 2013 by welcoming former HMV customers and has returned to its record share of the entertainment market – 23.4%, a figure last seen at Christmas 2012. Sainsbury's was the main grocer to win from HMV shoppers switching store, gaining an additional 2.3 million compared with this time last year."
The chart in full:
Amazon – 23.4%
Tesco – 13.2%
iTunes – 11.3%
Asda – 10.5%
HMV – 8.4%
Sainsbury's – 8.2%
GAME – 4.4%
Morrisons – 3.7%
Play – 2.6%
Other – 14.3%