More women own consoles than men in the US

Ben Parfitt
More women own consoles than men in the US

A new study from the Pew Research Centre has strengthened the argument that console content makers should be making more effort to appeal to females.

Its Technology Device Ownership 2015 report shows that 42 per cent of US women own a games console compared to 37 per cent of men.

In total 40 per cent of US adults own a console. Ownership is more likely the further you go down the age brackets, with 56 per cent of 18-29 year olds having a console compared to 55 per cent of 30-49 year olds, 30 per cent of 50-64 year olds and eight per cent of those aged 65 or over.

The likelihood of ownership also increased along with household income. There was also more console ownership among ethnic groups.

The real story of the report, however, is the increasing ubiquity of smartphones. Currently 68 per cent of US adults own one, up from 35 per cent in 2011. Tablet ownership is also up to 45 per cent.

This rise comes at the cost of more specialised devices, however. E-reader ownership has fallen from 32 per cent in early 2014 to 19 per cent. Among the younger age groups MP3 player ownership has plummeted from 75 per cent in 2010 to 51 per cent now. Computer ownership has fallen from 88 per cent to 78 per cent in the same period.

The report is based on a sample size of 1,907 US adults across all 50 US states.

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