Prima owner acquires BradyGames

Ben Parfitt
Prima owner acquires BradyGames

Gaming's two strategy guide powerhouses are now one.

Prima owner Penguin Random House – which itself was formed by a merger in 2013 – has acquired rival BradyGames and merged it into its own label.

Brady's online content has been migrated onto Primagames.com, with existing Brady account owners able to carry their details over.

You may have noticed some BradyGames official content on Primagames.com this week. Now that Prima and Brady are both owned by Penguin Random House, we're combining forces to offer you all the high-quality, expert strategy options in one convenient location,” a statement said.

Starting with the release of Destiny, you will see BradyGames official content on PrimaGames.com. Likewise, you will see PrimaGames.com mentioned in BradyGames guides.”

The company will continue to produce both paper and digital versions of its guides.

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