Rubber Road’s official Destiny 2 merch range has ‘surpassed expectations’

Katharine Byrne
Rubber Road’s official Destiny 2 merch range has ‘surpassed expectations’

UK merchandise distributor Rubber Road has unveiled its new official Destiny 2 range. Created by its design subsidiary Numskull in collaboration with developer Bungie, the range covers everything from bathrobes to candles, and is on show this week at Rubber Road's gamescom booth in Hall 2.1, A10.

"Destiny has 12m players globally – so has a massive fanbase, who are very passionate about the brand," Rubber Road's commercial director Liam Taylor (pictured right) told MCV. "Bungie is open to unique and innovative ideas around merchandise, so its a perfect fit for our business."

The initial reaction has been very positive, too, Taylor said, both from the press and UK stockists. "We obtained an incredible amount of online coverage, even from publications we did not expect – such as Rolling Stone and Daily Express. Social coverage has beenhuge too–and there is plenty more to come.

"Our retail and distributionpartners are already requesting more stock, too. Wemanufacture to order, demand has surpassed a few people'sexpectations."

One particularly intriguing item in the range is Numskull's planet-scented candle pack, which features five fragrances themed around Earth, Mars, Venus, The Moon and The Dreadnaught. However, creating unusual merchandise like this is just part and parcel of Rubber Road's mission statement, Taylor said.

"At Rubber Road, we like to create unique and innovativemerchandise that captures the imagination. Anyone can produce t-shirts, snapbacksand mugs, but our design studio Numskull prefers to thinkoutside of the norm, and create merchandiseyou neverknew you wanted."

Whether the range will be as popular as Rubber Road's recent Crash Bandicoot N.Sane Trilogy range, however, remains to be seen.

"We sold more Crash Bandicootmerchandise thanmost triple-A software titles haveachieved in 2017," Taylor told us."That's howsuccessful it was."

GET EMAIL UPDATES

Subscribe