Twitch launches official merchandise store on Amazon

Katharine Byrne
Twitch launches official merchandise store on Amazon

Twitch has launched its own official online merchandise store on Amazon, the video streaming platform has announced. The initial product offering will have 18 items, including t-shirts with the platform's signature purple logo to home goods such as plush pillows and drinkware.

The store will be updated periodically, the statement reads, and can be browsed via both Twitch and Amazon. However, you'll still need an Amazon account to actually make any purchases.

Right now, the store has a variety of tees, including regular, v-neck, pocket and baseball shirts, hoodies, hats and caps, a racerbank tank top, pint glasses, mugs and a plush pillow. Popular Twitch items will remain in the collection all year, but other seasonal fashion items will be swapped in and out at various times of the year.

Special items will also be available to buy through the store, such as unique products for events including TwitchCon 2017. At the convention, Twitch will be further extending the collection with more offerings, such as branded longboards in collaboration with skating brand LandYachtz and adult onesies.

All Amazon and Twitch Prime members in the US will also receive free two-day shipping with all purchases, but only some items will be eligible for international shipping.

Our community is devoted to Twitch and have been vocal about wanting to show off their love for the brand,” said Jennifer Dabnor, director of private label, licensing, Twitch.

Giving our community access to items like our coveted purple Twitch shirts and expanding into women's fits and kids options allows us to embrace the broader Twitch community. We also want to make it easy for our fans to show off their Twitch pride, which is why we are providing them with a 24/7 digital store powered by Amazon.”

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