Microsoft has reclaimed its crown as the UK's No.1 platform holder.
Xbox has shared a number of statistics with MCV to remind us all who's the boss in the current console cycle.
It follows an impressive run from PS3. Sony's console trended ahead of 360 during June and July, thanks to The Last of Us and momentum after E3. But in August Xbox reclaimed its crown. Microsoft says more 360s have been sold this year than any other console.
Xbox games have accounted for 38.2 per cent of all games sold in 2013 so far – PS3 accounted for 25.5 per cent.
And to rub salt in the wound the platform holder released stats that say 66 per cent of Saints Row IV sales were on 360 (versus 34 per cent for PS3) and 61 per cent of Splinter Cell sales were on 360 (versus 36 per cent for PS3).
The gloves really are off.
All stats are from GfK Chart-Track reports.
Xbox 360 continues to be the most popular place to play games in the UK,” Xbox UK marketing head Harvey Eagle told MCV. Not only is Xbox 360 back as the No.1 console in the UK, software sales are strong across all titles with Xbox enjoying a majority share of some of the biggest games in the UK charts at the moment.
We see this demand continuing over the coming months, as well as extremely strong pre-orders for Xbox One with Day One Editions sold out at many retailers.”